Works

Re-architected an outbound sales motion for a mid-market SaaS — CAC down, pipeline predictable.

Built the pipeline automation and playbooks that bridged a stalled Series A into a fundable B round.

A unit-economics audit and ICP validation that unblocked a stalled marketplace's growth.

Designed a repeatable go-to-market architecture for a platform business entering new markets.

Aggressive expansion into secondary markets after validating the core revenue engine.

Fixed churn and funnel leakage to turn flatlining retention into compounding growth.