Marketplace Scale Diagnosis
The Challenge
Acquisition costs were rising and the marketplace's two-sided growth had flatlined.
Like most startups in the valley, advisors gave advice but no one executed — the founding team was stretched thin trying everything at once.
What We Built
We ran a focused operational sprint: auditing the revenue stack, mapping funnel leakage, and codifying the playbook into a system the team could run.
Forge operators embedded alongside the team to build and run the machine — not to hand over a slide deck and walk away.
The Outcome
A clear diagnosis of leakage and ICP misalignment unblocked the next phase of growth.
Performance-based and outcome-aligned: Forge earned its fee only when the agreed KPIs were met.
