Retention & Pipeline Rebuild
The Challenge
Churn was increasing and retention was flatlining despite steady top-of-funnel acquisition.
Like most startups in the valley, advisors gave advice but no one executed — the founding team was stretched thin trying everything at once.
What We Built
We ran a focused operational sprint: auditing the revenue stack, mapping funnel leakage, and codifying the playbook into a system the team could run.
Forge operators embedded alongside the team to build and run the machine — not to hand over a slide deck and walk away.
The Outcome
Funnel and retention fixes turned leakage into compounding, durable growth.
Performance-based and outcome-aligned: Forge earned its fee only when the agreed KPIs were met.
